1689/7/7/24 Consumers' Association ("Which?") v Apple Inc, Apple Distribution International Limited, Apple Europe Limited & Apple Retail UK Limited

Application for a collective proceedings order concerning alleged anti-competitive conduct which Apple has allegedly implemented in respect of its cloud storage solution, iCloud. The application is made on behalf of a proposed class of natural persons both to compensate them for losses suffered as a result of Apple’s alleged abusive conduct (in particular by paying higher prices for cloud storage than they would have paid under competitive conditions), and for injunctive relief to prevent Apple continuing that alleged abusive conduct to the detriment of consumers in the future. The claims which it is proposed to combine in the collective proceedings are standalone claims for loss and damage caused by alleged breaches of statutory duty by Apple of section 18 of the Act (from 1 October 2015 to date, and ongoing) and/or Article 102 of the Treaty on the Functioning of the European Union from 1 October 2015 to 31 December 2020.